Looks to me they are focusing on the components they need to produce *their* ammo. Not yours. That's where the margin is.
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Looks to me they are focusing on the components they need to produce *their* ammo. Not yours. That's where the margin is.
thrusty said:One other thing... This information is a leak and was not for public disclosure.
They faxed a notice to distributors & shops carrying their products that they were going to temporarily stop making popular products, and had an expectation it wouldn't become public?
A couple of guys who post in the reloading forum on AR15.com have called Hornady this moring and they have in essence, confirmed the FAX that OP referenced.
One has to accept the reality that Hornady knows their ' sales/production numbers' for any particular bullet type/caliber, better than any of us, so claiming that 'the 80gr AMAX' is awesome AND popular, so why is it being 'dumped,' doesn't quite cut it.
Remember, Hornady is making bullets for their loaded ammo line, as well and those sales numbers have to be taken into account.
Sounds like a seller's market to me?
Chris
I also phoned Hornady this morning.... It is true ! I was fooled by the internet myself , after reading the July 7, 2013 letter "signed" by Steve Hornady !
They faxed a notice to distributors & shops carrying their products that they were going to temporarily stop making popular products, and had an expectation it wouldn't become public?
Lets see.... The feds recently placed orders for 1.6 billion (1600 million) rounds (bullets and ammo)
Just ordered 80gr .224 & 178 gr .308 from PVI
get em while ya can
And lastly, we feel compelled to address some of the conspiracy theories that we have seen posted. NO, this is not a conspiracy effort to shape the industry, nor is it controlled by the government. We are simply being forthright about our manufacturing plans and our efforts to supply MORE product to the very hungry shooting sports industry.
To those of y'all that took advantage of early warning:
YOU'RE WELCOME
First, the few who actually read the damn cover letter ALREADY KNEW IT WAS A SUSPENSION, not a termination. Suspend means stop now with the intent to resume.Ok - you guys will enjoy this.
This is FACT. However, it is a TEMPORARY suspension due to market demands on other products. Once things level out, Hornady will bring these items back.
One other thing... This information is a leak and was not for public disclosure. The lady I spoke with did a quick Google and she saw this info all over. They will be making a public release on their website very soon now.
First, the few who actually read the damn cover letter ALREADY KNEW IT WAS A SUSPENSION, not a termination. Suspend means stop now with the intent to resume.
As for it "not being for public disclosure" . . . well, that exposes a little naivete on Hornady's part. Given current circumstances (and really most of the time in any case), word of the suspension would quickly get out. Oh well, we all learn some PR lessons the hard way I guess lol.
To those of y'all that took advantage of early warning:
YOU'RE WELCOME
Official list of what is being produced:
http://www.hornady.com/assets/files...dy-Commercial-Ammo-Bullet-Production-List.pdf
.223 - 68 BTHP Match and 75 gr BTHP and BTHP Match
.243 - 105 gr BTHP and BTHP Match
.264 - AMAX 120, 123, and 140 gr.
.308 - 168 BTHP, BTHP Match. AMAX - 178 AMAX.
This is a good thing gents. They, knowing their OWN business better than any one of us whining Marys, will now be making MORE of these bullets, hopefully flooding the market so to speak. This could actually HELP us all in the long run. Have you tried the 75gr BTHP? I have, it is a great bullet, and will stabilize in a slower twist than the AMax.
Instead of crying woe is me, why don't we learn something about manufacturing and running a business before we go off on a tangent about how fargin stupid or insensitive Hornady is being.
As some have already said. What you may THINK their most popular items are, may not be true. Some of the attitudes are bordering on narcissistic.
Hell I am looking forward to the 75gr BTHP Match showing back up in mass for ~$100 for a 600 pack box! With this new direction it could happen.
Official list of what is being produced:
http://www.hornady.com/assets/files...dy-Commercial-Ammo-Bullet-Production-List.pdf
.223 - 68 BTHP Match and 75 gr BTHP and BTHP Match
.243 - 105 gr BTHP and BTHP Match
.264 - AMAX 120, 123, and 140 gr.
.308 - 168 BTHP, BTHP Match. AMAX - 178 AMAX.
All this is going to do is allow the machines to keep running and pumping out the most popular and bullets that are in the highest demand in order to fill supply needs and orders.
Like it or not it not only is smart business but will benefit us all in the end.
They will run the machines like mad and get to the point that atleast the store shelves and wholesalers can actually sell consumers bullets and ammunition. Then once they can get that caught up they will probably have planned runs of the other stuff to get them back on the shelf as well.
We all know when stuff hits the shelf its gone in minutes. Right now the hoarding and panic buying is what's causing this not that Hornady wants to stop making your favorite bullets.
I can assure you they took a hard look at their products and manufacturing process in order to figure out how to help shooters not stick it to you.
All this is going to do is allow the machines to keep running and pumping out the most popular and bullets that are in the highest demand in order to fill supply needs and orders.
Like it or not it not only is smart business but will benefit us all in the end.
They will run the machines like mad and get to the point that atleast the store shelves and wholesalers can actually sell consumers bullets and ammunition. Then once they can get that caught up they will probably have planned runs of the other stuff to get them back on the shelf as well.
We all know when stuff hits the shelf its gone in minutes. Right now the hoarding and panic buying is what's causing this not that Hornady wants to stop making your favorite bullets.
I can assure you they took a hard look at their products and manufacturing process in order to figure out how to help shooters not stick it to you.
Lets not forget that Hornady has a big spot on your sponsor list in your signatures. Some bias present there.
And a well earned bias. Also knowing more than the guessing and conspiracy theories in this thread. We have always tried to get info out as quick and correct as possible. Info some others might not be privy to.
We will have to wait as well. We don't get our bullets from some secret stash. Same wait list as everyone else. Will be an inconvenience to many for sure but it's what has to be done for the company to thrive and continue to provide the great products they have for many years. Atleast they are upfront about it. Hornady has long been excellent quality products at good prices and that's how they have built their fan base. More than just bullets. They aren't like Sierra or Berger who just make bullets. They make ammunition as well. Larger operation needed. Anyone here can throw in their two cents but they aren't running a multi million dollar company with many employees and customers. But hey it's the internet right?
Not just ammo but all sorts of other tools and components as well. To be fair they weren't upfront about it. I think this whole fiasco could've been avoided if they just put it on their web page first instead of trying to maintain some stealth and give it to the distributors first. That is probably where some of the hysteria came from. Same time its is their multi-million dollar business to run as they please. I'm indifferent. Just means I'll be buying bergers/lapuas instead until the Hornady bullets I would like to have are availible again.