Brilliant DJL, you and I on the same page here. I would add the following:
March:
1. Blasphemy - make one or two "normal" scopes with a 5x or 6x erector ratio (e.g. 3-18, 4-20, 5-30, 6-36)
2. Do not artificially restrict the exit pupil of said scope
3. Update the FML-TR1 and FML-3 reticle to extend all the way to edge at low mag
5. Tone down the .2 mrad hash marks by the FML-TR1 / FML-3 center a touch
6. Label the distance on parallax knob
7. Crack the code on non-translating turrets
March:
1. Get a brighter illumination module like most of the competition
2. Improve optical performance of your high erector FFP scopes (if the 3-24x52 performed as good (optically) as the Schmidt & Bender US 3-20x50 I don't think I'd want much more)
3. Make a scope that doesn't hold anything back (doesn't need to be short or light) that optically stands with the best of the best - superb resolution including edge to edge, forgiving eyebox, forgiving DOF and parallax.
4. Offer Shuriken lock turrets (they are amazing) for all your FFP scopes and optional capped windage
ZCO:
1. Adapt all that sweet engineering known how to a 34mm tube (or even a 30mm) for a cross over design.
2. Give a bottom post on the MPCT1 after... 10 mrad at most, 6-8 is more reasonable.
ZCO
1. Design a good crossover reticle that doesn't use thick sharpie lines, circles or any other geometric shape in the tree, just make the tree a set of dots like the Gen 3XR, FML-TR1, Mil-XT et al (again, nothing that hasn't been said before)
2. 10 mil turret option for all the scopes
3. Offer caps with your scopes
S&B:
1. Just pay someone else for their reticles... presumably the margins on your optics can cover the expense.
2. If I have to choose between S&B and TT/ZCO, you will lose every time... adjust pricing or design accordingly.
S&B
1. Brighten the illumination
2. Tree reticle that works at 3x on the 3-20 US
3. Make a lighter weight FFP crossover scope with a reticle that works at bottom and top mag
Vortex:
1. Make something between the monster that is the Razor HD G3 and the LHT
2. Eliminate the thin top crosshair from the XLR-2 reticle above 3 mrad
3. Give me the XLR-2 side/bottom posts in (or the whole damn thing in lieu of) the EBR-7D, eliminate the top crosshair above 3 mrad
Vortex:
1. Bring back the AMG long range scope, but make it something in the 3-18 range and a reticle that works at 3x
2. Offer the XM-157 NGSW-FC to civilians sooner rather than later
Zeiss:
1. LRP turrets... non-translating
2. LRP turrets... smaller than a top hat
3. LRP S5 tube/body... slim and tone, maybe some yoga
Zeiss
1. A good crossover reticle design
Kahles:
1. update/modernize your k318i, call it a k318i DLR and sell many
2. Something other than a SKMR trees would be great, but I can deal with the plain SKMR
Kahles - I think you captured it here, nothing more to add
General, to whoever wants to take up the gauntlet:
- make a competitor to the Razor HD LHT... the under 25 oz. full featured FFP optic space is a lonely one
Would love to see this
Some mfr's you missed:
Nightforce:
1. As others mentioned, stop it with the rotating ocular.
2. Offer the FC-DMx reticle in the NX8 2.5-20
3. Remind your engineers that FOV actually matters on the low end in your ATACR line
4. ATACR GenII with 6x erector
5. Lightweight NX8 1.5-12x42 (maybe even 1.5-12x36) with FC-DMx reticle
Steiner
1. Brighter illumination
2. T6Xi 3-18x56 with a mrad tree reticle that works at 3x but not too thick at 18x
3. M7Xi GenII 4-28x56 with greatly improved optical performance (same with 2.9-20)
Tangent Theta
1. Larger numbers on the big turret!
2. 6x erector design that performs as good or better than 5x design
3. TT318M 3-18x50 under 30oz with 10 mil toolless turrets and > 20 mil travel
4. Get a daylight bright illumination module
5. Improved flare control with sun in front of objective
Leupold
1. Get off your high horse and listen to the community!
2. Stop charging money for illumination!
3. Use a 34mm tube in Mark5
4. Offer a real mrad tree reticle for the 3.6-18x44
Minox
1. Get the sister company Blaser 4-20x58 and 2.5-20x50 GSO designs and put full elevation non-translating turrets and mrad tree reticles in it
Blaser
1. Put full elevation (greater than 20 mrad travel) esposed non-translating turrets and mrad tree reticles in the 4-20x58 and 2.5-20x50 Infinity Scopes
Burris
1. Brighter illumination
2. 3.3-18x50 with mrad tree reticle that works at 3.3x but not too thick at 18x
3. MPVO with LPVO style reticle
Bushnell
1. Improve your entire Elite Tactical line with better optics, better FOV and better reticles
Sig Sauer
1. Better scopes, better turrets, better reticles
2. Better HUD that syncs directly with Kilo LRF Units
As a general rule for all manufactures
- Bright illumination (bright enough to be seen during daytime on bottom magnification)
- Non-translating turrets!!!
- Larger numbers on the turrets!!!
- FFP Reticle that works at bottom magnification but not too thick at the top
- Tree reticles that have dots
- Toolless turrets
- Illumination auto shutoff and shake awake
- Better QC of $2k class scopes
- Lighter weight FFP crossover designs
- More scopes in the 3-18x56 range for FFP crossover use (reticle has to be usable at bottom mag)
- More lightweight MPVO options with LPVO style reticles
- Adopt a universal ringless mounting system like the Zeiss Integrated Rail System
- More USA made and sourced optics
I'm sure there's more but that's what pops to mind for now
