We are in contact with Orange a lot - what we know is how many of these vises they had sold in the 3-4 years they had been available, before we pushed out a product to go with them and the content. We also know how many have been sold since.
These are all made up numbers, but imagine you have a business that does $1M in annual sales, and 5% of that was a certain product, so $50k/yr. Suddenly, in one month, that product goes from about $4k/mo in sales, to $40k, so something on the order of 10X growth. You've never seen it before, you don't really know if you can count on any ongoing sales, it has just been an explosion.
Do you shut down production of the products that have filled 95% of your revenue, falling behind on them, to account for this? Do you make a huge investment machines - which take months to get in and online - for what may be a flash in the pan? Do you Add a second shift, which means hiring (which is tough) and training (which is expensive) new people (which don't always work out) and take that risk? These things are what Orange is going through.
---
Also, on the desire for us to change the way we are pushing out product or change the way we do restock - that's unlikely. Again, there are a lot of things we weigh when we decide how certain parts of the business will work. I'm terribly transparent with you guys, but at the end of the day we have to make decisions that are best for us, and allow us to not only survive but continue to grow and push the envelope. You may not necessarily agree or understand, but that's ok. We can see things differently and still be friends.
Yeah, fuck you for making a product so popular that I can't get one, and fuck you for being limited by external constraints outside of your control. Some vendors. Geez.
Note that I'm big on integrity, and promise to pull this post if you put me at the front of the line for the next batch and offer free shipping.
You'd be shocked at the things we get nasty emails for. Seriously. Customer service is a tough thing. 98% of our customers are really great, but there are always the few that are really insatiable and angry for no reason.