People do not want to hear this, but the reticle feature is a distraction for both the developer and shooter. For the developer, it takes time away just trying to manage the new reticles and for the shooter a crutch.
Sure some are going to totally disagree with me and say how handy it is to visualize the drop in their scope. But unless you have electro optics, that process is slower than taking the time to truly know your reticle inside and out.
I would say, if you find that you need the perfect reticle in an app to show you the drop, you need to spend more time understanding your scope and drop.. just saying..
I wouldn't argue with you at all, but the reticle feature is a nice-to-have bit of chrome to me. And there are occasions where it's nice to look at - more for wind hold than elevation. yeah, mag wheels on a '66 Mustang...sorta.