Part of the issue is it’s got to be the “right” MPVO. Too many thought taking an existing design and throwing in a new reticle would suffice, or offering a decent reticle in a poor design. I realize this is personal opinion but a proper FFP MPVO needs to go below 3x on the bottom (preferably be closer to 2x) and offer 12x or higher on the top end and have a reticle that works as well at the bottom as it does the top, I think several LPVO reticles would suffice and all this needs to be wrapped up in a package that is preferably under 25oz or darn close to it. Athlons Helos G2 2-12x42 is a very nice design with one gaping flaw - it’s Chinese. Trijicons 2-12x36 had so much promise but they handicapped it with a useless reticle (useless for low mag work). Manufacture a quality 2-12 from Europe, Japan or even the Philippines and put in the proper reticle and we’re in business. March’s 1.5-15x42 is the closest I’ve seen at trying to accomplish this but I think they reached too far with a 10x erector and short design and IQ suffers at higher mags as a result, but man I love the idea of this scope even if the execution isn’t quite what I’d hoped it would be so it may stay a while. Leupold’s 2-10 just doesn’t have the top end needed for an effective MPVO (IMO) but it will sell just because of the name. Nightforce, Vortex and Steiner/Burris have the wherewithal to attempt this - who wouldn’t jump at an ATACR 2-12x42 with FC-DMX or a Vortex Gen3 2-12x42 with EBR-9 mrad reticle. There are a bunch of guys dropping $3k, $4k and higher for KAC’s and LMT’s, even more building really nice DMR/SPR style rigs wanting to put some good glass on it. I believe there is a market, but only for the right scope and that is the risk that any mfr has to take when considering this market. So far only a few have dared to enter, but hopefully it will encourage others to follow suit.