Propaganda machine making sure folks think Ukraine is winning which is essential to sustain the public support and funding, weapons deliveries. You can imagine how long the support would last if folks knew how much they are really being hammered.
The reality for Ukrainian forces is far grimmer than you get to see , they are dying in much much higher numbers than Russians considering the disparity in fires. You can see that after the initial debacle where Russians basically marched in expecting to parade in Kyiv, change in tactics and reorienting to a much narrower front on the east greatly reduced their exposure and casualties while maximizing the concentration of supporting fires, Ukrainians mostly ran out of footage of the winning, now many vids are rehashed old stuff at the same time Russians started posting their videos of Ukrainians getting hammered of course you will not see them published in most Western media. Buts lots of brutal shit that end up with unmarked mass graves for Ukrainian military.
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Newly mobilized Ukrainian troops are nowhere near the quality of the troops they are losing, so it's somewhat unsurprising that the Ukrainian army that by now mobilized more than a million men can't take any ground against an opposing force that is many times smaller.
In light of the heavy weapons supply starting i wouldn't be to surprised if Russians bomb many of bridges over the Dnieper in the near future which will prevent the heavy gear from being able to be deployed in east Ukraine and further limit Ukrainians