While I would also like to see that, I personally think the trend of lpvos is something zco should not get involved in right now. To really shake things up in this heavily saturated market they would need to take part in the zoom ratio war and bring something new, which means they would need to heavily compromise on optical quality (or somewhere) and it is already I the name they don't want to do that. Also look at the pm2 1-8, that scope is not a big commercial success it seems like and the German army adopting it is what is bringing the sales (this is just an impression, I don't work for s&b and have no sales numbers or anything to solidify it, so take with a grain of salt!).
The point I want to make is, that a high end, very expensive lpvo doesn't seem like it sells good when there is many options for cheaper that also do 95% of th job.
That is exactly the reason why so many people here suggest a mpvo, one that checks all the boxes is missing in the market right now. When buying them people need to compromise on optical quality, zoom ratio, turrets and weight to get a scope that anymore vaguely represents what they originally wanted.